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DTSTAMP:20260511T180604Z
DESCRIPTION:Click for Latest Location Information: http://dgiq2022east.data
 versity.net/sessionPop.cfm?confid=151&proposalid=13881\nData Economics ties
  data management and data governance efforts with financial value and marke
 t capitalization. This session will cover the following topics:\n\n\n
 Valuation techniques for data-intensive intangibles such as Customer Lifeti
 me Value and Dealer Lifetime Value\n
 Assignment of data valuation at the record of individual customer reco
 rds\n
 Adding value to specific Critical Data Elements and Reports within the data
  governance program\n
 Aligning data economics to Master Data Management (e.g., adding value as cu
 stom attribute)\n
 Integration of data economics with data product approaches\n
 Operationalization of data economics to CRM applications including Next Bes
 t Action\n\n\n
DTSTART:20221207T134500
SUMMARY:Data Economics - Quantifying the Value of Data to Justify Increased
  Investments
DTEND:20221207T142959
LOCATION: See Description
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